The colour in this shot is a subtle vertical intertextual reference to the blue skinned characters in the movie phenominon that was Avatar, in a pastiche style as defined by post-modernist theorist Fredric Jameson. This development of the fantasy genre worked well in creating a stylized effect for our final product, although retaining independent imagery which would be recognizable in the ancillary task, and thus to the general public. These particular shots are in indexical visual sign which automatically make the audience correspond the text with Avatar, and transfer their cultural knowledge of the film’s success to the music video with positive connotations.

Our Avatars

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