Evaluation Question 3: What have you learned from your audience feedback?

When marketing a music video it is of great importance to institutions to gain audience feedback for their product. In doing so they can improve on their future productions and become even more successful. Although we are not an institution we used methods they were likely to use in order to analyse the success of our production.

In order to achieve audience feedback we needed to refer back to our market research produced earlier in the project. By specifying who our demographic was, we could use Media 2.0 to focus our publication to websites we knew our audience would visit. We used Youtube.com to post our video, then streamed the text to other websites gain renown of the video. However youtube itself was very useful in gaining statistics for the video, precisely who had been watching it and why they had watched it. In this screengrab you can see the age group who had watched the video and what made them watch it. Most views came from after the video was linked on Twitter.com, making it the most valuable marketing strategy.

Twitter.com appeals to a variety of age groups, however as the screengrab shows mostly the age group 18-24 year old had watched the video, which is the target audience we had predicted and based our construction and planning around.

We also gained feedback from Facebook.com, another social networking site, were we got great posisitve feedback. One user commented on the success of the cinematography and editing, which we also agreed were the most successful micro elements of the text. By gaining this positive critique we felt happy that those componants were the ones we chose to focus on most in during construction.