Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

For our music video we ensured that we met the audience’s needs to help create a more professional finish and final outcome to our music video. It is clear that the market research we undertook before production has been mirrored within our work and fulfilled successfully.

Our main target audience was the younger generation mainly between the ages of 17-25; within this group we mainly targeted our audience and fit our production/choice of music to the ‘clubbers/party animals’ that are into the dance/techno music genre.

Because if this we then wanted our music video and promotional digi-pack to again appeal to this audience of the younger generation.

We forward planned before filming and editing to ensure we used the same character throughout our production and ancillary task, we did this in order to maintain a consistent theme throughout our works and to become a recognizable product/production in all areas of our promotions and final products.

Due to this we also used the same font from our poster through to our CD cover art, as again we wanted to reflect our consistency throughout our production and produce a well recognizable product that fits in correctly with the music video ‘I Need Air’.

For the ancillary task we used a modern typeface, this we thought would be better suited to the modern genre and appropriate to our youthful target audience.

We found this an occurring theme throughout the promotional music video, however we felt that it was appropriate in order to create a successful, professionally finished product in all areas of our promotional digi-pack

Due to this, when looking at the ancillary tasks and music video, it recognizably connotes the techno genre which would be of benefit to our institutional record company as it would attract audiences unfamiliar to the works of our chosen artist, Magnetic Man.

The imagery used throughout our digi-pack was taken in the process of filming. It continues the occurring theme throughout our products and has been purposely used to ensure it is a recognized image for Magnetic Man’s ‘I Need Air’. We used a very iconic image of the main character as we wanted, not only to follow through with our audience research, but for it to become and maintain a recognizable product which has been inspired clearly by the nation wide phenomenon ‘Avatar’. It can be seen as an indexical representation because instantly, it is something that our audience will recognize not only through our promotional work, but also throughout our final production.

Although we found the combination of the music video and ancillary tasks predominantly successful, we found that the definitions between characters and their importance to the narrative could have been clearer, which proved quite a challenge during the process of editing. We did however use this to our advantage when endeavoring to achieve a complex layered and surreal effect towards the end of the video.