Evaluation Question 1: In what ways does your product use, develop or challenge forms and conventions of real media products?

We found this shot the most effective shot in creating response from the audience as it outlines the narrative of the video and typifies the relationship the feud.  This is similar to many leading promotional videos from global institutions, however a narrative such as this being portrayed in a video is more frequent in songs not in the techno genre, such as love songs and ballads. In showing the narrative of the song we have challenged classic conventions of our genre. Shot 2 also connotes the same character representations as the previous one, again challenging the genre conventions.