The split screening/paneling technique used in these two shots rresemble Example’s ‘Love Kickstarts’ promotional music video. We have again crossed over this technique to another genre. Another subtle intertextual reference keeps the audience stimulated, and comforts them with the notion of familiarity. Although the two shots are visually similar in style, they hold two very different representations. The top one connotes sorrow, whereas in the shot below we endeavored to simulate a club-like atmosphere with lighting effects. This challenged our technical ability but was successful in merging the narrative and performance sections of our video.

Split screening

Split screening

Split screening in Love Kickstarts